2026 AI Visibility
Benchmark Report
How visible is your industry on ChatGPT, Perplexity, Claude & Gemini? Average scores across 10 industries — so you know where the bar is.
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Healthcare & Medical
GoodMayo Clinic, CDC, and WebMD dominate AI citations. Highest Google AI Overview rate of any sector at 88%.
Education
GoodFastest-growing sector — AI Overview coverage jumped from 18% to 83% in 12 months. Institutional authority is a huge advantage.
SaaS & Software
GoodChatGPT actively recommends software tools. G2 and Capterra aggregators generate strong citation signals.
Top 10-15 brands absorb most visibility per subcategory. New entrants face an uphill battle.
Finance & Fintech
GoodInvestopedia, NerdWallet, and major banks own the space. Finance AI coverage is accelerating.
Fidelity and Vanguard alone control 63% of AI share of voice. Challengers rarely break through.
Travel & Hospitality
AverageTripAdvisor is Perplexity's most-cited travel source. Restaurant AI coverage jumped from 10% to 78%.
Smaller hotels and restaurants are nearly invisible. Only aggregator-listed businesses get cited.
Marketing & Agencies
AverageHigh content volume gives agencies a head start. Thought leadership and whitepapers help.
No aggregator citation advantage. Small agencies typically have poor schema on their own sites despite working in the field.
E-commerce & Retail
AverageStrong product schema (Product, Offer, Review) gives e-commerce a structural advantage in technical setup.
Google is deliberately suppressing AI Overviews on transactional queries to protect ad revenue. Coverage dropped from 27% to 18%.
Real Estate
PoorZillow and Realtor.com dominate at the aggregator level and capture most AI citations.
Individual agents and brokerages are almost completely invisible. MLS data is not AI-optimized.
Legal & Law Firms
PoorLegal directories (Avvo, FindLaw) get cited. Statistics-rich content performs well per GEO research.
A documented "AI visibility gap" exists across the legal industry. Most firms are completely absent from AI responses.
Manufacturing & Industrial
CriticalA single AI recommendation can drive a multi-million-dollar B2B contract — the stakes are high.
Lowest public content volume of any sector. Near-zero schema adoption. Almost entirely invisible in AI responses.
Scores are composite benchmarks derived from BrightEdge AI Overview coverage data, Semrush AI Visibility Index, SearchEngineLand AI Visibility Index, Profound citation pattern research, and the Princeton GEO study (2023–2026). Scores reflect average industry performance — individual sites may vary significantly.
Where does your site land?
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